{"id":709,"date":"2023-08-16T11:35:01","date_gmt":"2023-08-16T11:35:01","guid":{"rendered":"https:\/\/naylawp.pethemes.com\/?post_type=portfolio&p=709"},"modified":"2023-08-16T11:35:01","modified_gmt":"2023-08-16T11:35:01","slug":"soul-of-structure","status":"publish","type":"portfolio","link":"https:\/\/4senses.net\/index.php\/portfolio\/soul-of-structure\/","title":{"rendered":"Soul of Structure"},"content":{"rendered":"\t\t
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EXPERIENCE STRATEGY<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We partner with brands and businesses that create exceptional experiences where people live, work and unwind.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interior Design & Furniture\n
Architecture & Real Estate\n
Hospitality, Travel & Tourism<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time.\"\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2013 Brock Weaver\n
Group Project Manager<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Intersecting\n
Strategy width\n
Design<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as the truest version that they could be.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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hiddenvalley.com \u2014 Connecting a community of ranch lovers through craveable digital experiences.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DIGITAL STRATEGY\n
VISUAL LANGUAGE\n
CONTENT DIRECTION\n
WEBSITE DESIGN\n
INTERACTIVE STYLE GUIDE<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n\n \n\n Visit Project<\/a>\n\n \n\n\n <\/i><\/span>\n\n <\/div>\n \n\n\n<\/div>\n\n\n\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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As the producer of the original ranch dressing, Hidden Valley\u00ae is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community \u2013 starting with their website.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We dug deeper into Hidden Valley\u2019s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The \u201cranch fandom\u201d is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":716,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[23],"class_list":["post-709","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-art-direction"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/portfolio\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":0,"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/portfolio\/709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/media\/716"}],"wp:attachment":[{"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/4senses.net\/index.php\/wp-json\/wp\/v2\/project-categories?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}